Post by account_disabled on Jan 11, 2024 8:34:52 GMT
It might be a high-volume phrase, but maybe people still aren’t bidding on it. That is why I wrote that high-volume keywords probably have higher costs per click. If a high-volume phrase has a low CPC, jump in there and bid on this golden opportunity. Also know that just because a phrase is low-volume doesn’t mean it has a low CPC.
Your target market
If your industry sells a very specialized product for a narrow market, you probably don’t want a high-volume keyword phrase. Only people who really know your Whatsapp Mobile Number List product are looking for you, so use a low-volume, long-tail keyword that more accurately describes your product or service.
If you’re selling something anyone could use, however, consider going with a higher-volume keyword phrase.
The cost of your offering
It might not be worth having high-volume keywords if your product is pretty inexpensive. Any revenue you earn will likely be offset by your click costs. But if you are selling something pricy, you’re more justified in purchasing a costly, high-volume phrase. Provided those clicking are converting, you are probably making a profit.
The purpose of your ads
If the main goal of your ad is to get your company’s name out there, then it doesn’t matter if you lose money with AdWords. The hope is that the exposure will lead to more sales down the line. More exposure is achieved by purchasing high-volume keyword phrases. If your goal is to make a profit now, then low-volume phrases might be your better bet.
Your keywords’ performance
If particular low-volume and/or high-volume keywords are bringing you unqualified clicks or no clicks at all, consider changing up your strategy. Instead of relying on just low-volume keywords, for instance, bid on a few higher-volume keywords. They don’t have to be super expensive— just more than what you are currently paying. See if those work better for you.