Post by account_disabled on Feb 28, 2024 8:21:26 GMT
The tedious process of standing out in the market. What does this process look like . Defining the differentiators important to the customer We do this process with clients bas on Value Proposition Canvas or Business Model Canvas workshops which we carry out with clients. IDI interviews or customer development research are also good and often us tools at this stage . You dont have to do it with a company like us a team with enough experience in this field can do it to some extent on their own. The key is that the differentiators are those that really make a difference in the customers purchasing process. The worst that can happen in this section is that hard work on the differentiator spread over many quarters will end in success. Its just that the differentiator we have develop makes our customers shrug.
Assigning measures to differentiators Measures should be assign to differentiators that will help us keep track of our progress and answer the question Are we heading in the right direction and What progress have we made this month Here I will use examples again If our advantage seems to be the teams competences quarterly measures could be on improving team competencies in time and money How many months does an Phone Number List employee stay with us on average How many good people left and how many did we hire If our advantage seems to be the results that our clients achieve with us this is one of the distinguishing features of our company the measures could be.
The average level of growth in revenues and profits of our clients in relation to the date of commencement of cooperation How many case studies with measurable customer outcomes have we publish this quarter And so on. If it can be measur it will also be possible to improve. I will give you some more general metrics.
Assigning measures to differentiators Measures should be assign to differentiators that will help us keep track of our progress and answer the question Are we heading in the right direction and What progress have we made this month Here I will use examples again If our advantage seems to be the teams competences quarterly measures could be on improving team competencies in time and money How many months does an Phone Number List employee stay with us on average How many good people left and how many did we hire If our advantage seems to be the results that our clients achieve with us this is one of the distinguishing features of our company the measures could be.
The average level of growth in revenues and profits of our clients in relation to the date of commencement of cooperation How many case studies with measurable customer outcomes have we publish this quarter And so on. If it can be measur it will also be possible to improve. I will give you some more general metrics.